“We don’t smoke that s_ _ _. We just sell it. We reserve the right to smoke for the young, the poor, the black and stupid.” R.J. Reynolds Tobacco Company Executive
The tobacco industry has a long history of going to great lengths to target the African-American community. Decades of research affirms patterns of strategic marketing to African Americans through point-of-sale marketing, price discounts, branding, and traditional advertising venues, particularly for mentholated tobacco products and cheap little cigars and cigarillos. As a result of market research, the cigarette companies know that most African-American smokers prefer menthol cigarettes and they exploit this preference in their marketing efforts to African Americans, in general, and to African-American kids, in particular, as evidenced by internal industry documents:
Philip Morris: “Marlboro would probably have a very difficult time getting anywhere in the young black market. The odds against it there are heavy. Young blacks have found their thing, and it's menthol in general and Kool in particular.”
RJ Reynolds: “Since younger adult Blacks overwhelmingly prefer menthol cigarettes, continued emphasis on Salem within the Black market is recommended. Salem is already positioned against younger adults. With emphasis on the younger adult Black market, Salem may be able to provide an alternative to Newport and capitalize on Kool’s decline.”
The industry’s “investment” in the African-American community has had a destructive impact: African Americans suffer the greatest burden of tobacco-related mortality of any ethnic or racial group in the United States. Research shows that tobacco company advertising and other marketing efforts greatly influence tobacco use initiation among youth non-smokers and is associated with increased tobacco consumption among youth who have already become regular smokers. Nearly 80 percent of all smokers start before the age of 18 and, not surprisingly, the vast majority of kids smoke the three most heavily advertised brands. One of these heavily advertised brands, Newport, is the cigarette brand leader among African-American youth in the United States. Nearly two-thirds of African American youth smokers prefer Newport cigarettes.
Our Services
Stopping the use of tobacco — whether it is smoked, chewed, or inhaled — is challenging in part because the body becomes addicted to tobacco’s nicotine. Nicotine withdrawal can cause powerful cravings and unpleasant symptoms, such as irritability, restlessness, difficulty concentrating, and mood changes.
Our Tobacco Treatment Program draws on a wide range of approaches to help you quit. We use safe and effective medications and the latest behavioral techniques to help you break this physical addiction and become skilled in using diverse strategies to resist urges to smoke.
Subject: Introducing the Tobacco-Free Solutions Collective
I am thrilled to introduce the **Tobacco-Free Solutions Collective**, a comprehensive initiative aimed at promoting lung health and fostering a smoke-free lifestyle across diverse communities. This collective effort brings together six impactful programs under one umbrella, each with a unique focus and mission.
- **RescueMeFromTobacco.com:**
- *Aim:* Delivering comprehensive resources and support to individuals seeking to quit tobacco use.
- *Mission:* Empowering individuals on their journey to a tobacco-free life through education and community engagement.
- **Tobacco Takedown Tour:**
- *Aim:* Raising awareness in communities about the harmful effects of tobacco use.
- *Mission:* Conducting events and campaigns to educate diverse populations on the dangers of tobacco and inspire positive lifestyle choices.
- **Urban Action:**
- *Aim:* Extending the website's reach into communities, educating smokers on the harmful effects of tobacco, and advocating for quitting.
- *Mission:* Connecting with urban populations through targeted outreach, providing resources, and fostering a supportive environment for those aiming to quit smoking.
- **Young Lungs Wellness League for Kids:**
- *Aim:* Nurturing a generation of health-conscious youth, free from tobacco influence.
- *Mission:* Engaging students through educational programs, activities, and events to instill the values of lung health and a smoke-free lifestyle. *It's for the kids!*
- **QR Code Initiative:**
- *Aim:* Advocating for legislation requiring tobacco companies to place QR codes on their products, providing information about the harmful effects of tobacco and resources for quitting.
- *Mission:* Promoting transparency and awareness by leveraging technology to educate consumers about the risks associated with tobacco use.
6**.Raymond Tyler’s O2 Chronicles
-*Aim*Youtube videos educating the proper O2 setup methods for various O2 modes.Offers O2 Inspector Badge with O2 setup chart.
-*Mission*Educate RNs on O2 devices.
The **Tobacco-Free Solutions Collective** unites these initiatives, amplifying their impact and creating a synergistic force in the fight against tobacco. Explore our collective efforts and join us in promoting lung health and wellness. Visit our website [TobaccoFreeSolutionsCollective.com] to learn more about each program and discover how you can contribute to our shared mission.
Thank you for your support and commitment to creating a Tobacco-free future for all.
Health Benefits of Quitting
Health benefits to stopping the use of tobacco begin almost immediately. Within 24 hours, your heart rate returns to normal, your blood level of carbon monoxide (which reduces the blood’s ability to carry oxygen) declines, and your risk of a heart attack decreases. Over time, your lung function improves significantly.
You will also likely feel and look healthier, save money, and protect other people from secondhand exposure to smoke.
Our Approach
Our Story
Meet the Team
Dedicated to smoking cessation through education
Raymond Tyler
Tobacco Treatment Specialist
Tired of witnessing my people suffer sickness and die slow agonizing deaf from tobacco abuse am determined to assist as many people quit smoking as possible.